Service Adds Two Major Names to Its Portfolio
In a new development, PlayboxTV has brought aboard two prominent services ZEE5 and SonyLIV. It’s worth noting that SonyLIV is the OTT application from the prominent broadcaster Sony Pictures Network, and ZEE5 does the same job for Zee Entertainment Ltd.
PlayboxTV Filling In a New Gap in OTT Industry
PlayboxTV founder and CEO, Amir Mulani said that he is excited about the development that is happening in the OTT space along with the new development with PlayboxTV’s partnership with prominent OTT content providers. He also added that PlayboxTV is evolving to cater to the needs of the consumers in the OTT segment, who are looking for a single aggregator where they can get all the content in one place. Vivek Arora, ZEE’s head of alliance and partnerships also mirrored the same thoughts and remarked that the company is excited to ink a deal with PlayboxTV and provide its content to a totally new demographic.
