A decline in Audience for Niche Channels The new consultation that Trai has floated in the industry pertaining to the correction of the new regulatory framework holds a slightly contrasting stance against the bundling of channels into bouquets. Trai is against the rampant discounting of the channel bouquets which see more number of takers as opposed to individual channels. The regulator is going to go against the situation by capping discount on these channel bouquets. Discouraging bouquets is going to mean that the smaller channels that used to bundle with the larger channels, will not be making their way to these channel packs any more. As a result, it is expected that if this decision goes through, then the viewership of these small niche channels might decline, and some of these broadcasters might also go bust. As such, it is likely that a lot of subscribers who like these small niche channels, mostly in the niche of cooking or travelling might have to bid goodbye to these channels. Third-Party Application for Channel Selection The Telecom Regulatory Authority of India (Trai) had also floated another consultation paper which talked about bringing a new third-party application to the consumers, which would help in channel selection. Although this paper has been highly criticised by the DPOs on the grounds that such an application would only be redundant and would bring security concerns into the picture, the arrival of a TPD application for channel selection would mean that the subscribers would have an unified method of controlling their subscription.
Cheaper A-la-Carte Channels for Subscribers Also, the new consultation paper from Trai on the issues of the regulatory framework talks about the regulator might go ahead to cap the prices of the individual channels which are currently priced at Rs 19. If such a move is given the go-ahead, then the consumers will be able to enjoy the same channels at a cheaper cost, thus bringing down monthly subscriptions as well. This would also solve the Trai’s purpose of promotion more individual channel selection as opposed to channel bouquets.
